Cleanova Enters Industrial Filtration Market with Innovative Solutions
As a new entrant aiming to revolutionise the industrial filtration sector, we at Cleanova have officially launched, bringing together four well-established brands—Airpel, Dollinger, Plenty, and Vokes—under one innovative umbrella. We are set on providing advanced filtration solutions designed to enhance industrial processes while prioritizing environmental sustainability.
Javaid Riaz, our CEO, explains: “The filtration sector is currently dominated by very large corporations. Cleanova has the agility and enterprise of a new entrant to the market combined with the experience and proven technology that are intrinsic to our brands. This means we are very approachable and responsive, enabling customers to speak directly to an expert who can understand and resolve their filtration challenge.”
At Cleanova, we aim to focus on projects where we can add significant value, rather than simply selling equipment. “We’re here to build long-term relationships and act as an advisor that customers can trust at every stage of their filtration journey. Our agility and commitment to fostering enduring partnerships with customers, coupled with a total filtration offering, gives us a true competitive edge,” he added.
As we step into the industrial filtration market, our immediate priorities include establishing our brand’s name and consolidating relationships with existing customers.
We promise a fresh approach with enhanced service levels and comprehensive end-to-end filtration solutions. Our portfolio includes high-capacity systems, liquid-liquid filtration, and full lifecycle support through our unique service proposition, CleanovaCARE. Additionally, we plan to introduce a rental filtration service by the end of the first year, broadening access to our advanced technology and services.
With strategic locations in the US, UK, Ireland, and India, we at Cleanova already boast a global presence and a solid customer base. We also benefit from strong financial support from our owners, pan-European private equity firm Px3 Partners (Px3), which formed Cleanova following the sale of Celeros Flow Technology’s Filtration division last October.
Our entrance into the market signals a new era for industrial filtration, combining innovation, agility, and proven expertise to deliver cleaner, more efficient industrial processes worldwide.